Power on the Line

Alabama Values teamed up with Alabama's statewide civic table, Alabama Forward, to develop and launch Power On The Line to keep redistricting in the public discourse, raise awareness around the Allen v Milligan Supreme Court case, and the ongoing fight for voting rights. This campaign aligned with Alabama Values' long-term priorities to keep Alabamians informed and engaged throughout the redistricting process and litigation. Alabama Values was tasked with being a creative architect of the POL movement - building out the name, branding, website, creative content, messaging, and communication infrastructure.